Understanding BloomChic’s 10–30 Sizing System

Unlike traditional retailers that offer limited plus-size options as an afterthought, BloomChic was built from the ground up specifically for women sizes 10-30. This translates to medium (M) through 6XL in their sizing nomenclature. The brand’s entire philosophy centers on one word: Fit (yes, with a capital F).

Here’s how their size range breaks down compared to standard US sizing:

BloomChic provides both a Body Size Chart (your actual measurements) and a Product Size Chart (garment measurements) for each item. This dual-chart system is crucial because it accounts for the fact that different fabrics and styles require different amounts of ease and stretch.

How to Measure Yourself for BloomChic

Getting accurate measurements is the foundation of finding your perfect BloomChic size. Here’s the brand’s recommended measuring method:

• Bust: Measure around the fullest part of your bust, keeping the measuring tape parallel to the floor. Don’t pull the tape too tight—you should be able to fit one finger underneath comfortably.
• Waist: Find your natural waistline (the narrowest part of your torso, usually 1-2 inches above your belly button). Measure around this point without sucking in or holding your breath.
• Hips: Stand with your feet together and measure around the fullest part of your hips and buttocks, typically 7-9 inches below your natural waist.
• Inseam: For pants, measure from the crotch seam down to where you want the hem to hit (ankle, floor, etc.). This is especially important for BloomChic bottoms.

Fit Differences by Clothing Type

Here’s where BloomChic gets interesting—and where many shoppers get confused. The fit can vary significantly depending on the garment category and fabric type. Based on extensive customer reviews and feedback, here’s what to expect:

Dresses: The Most Consistent Category

BloomChic dresses generally run true to size, with most customers reporting satisfaction with their usual size. However, there are important nuances:

• Stretch Knit Dresses: These are the most forgiving and typically fit as expected. If you’re between sizes, stick with your smaller size for a fitted look or size up for a relaxed drape.
• Woven/Non-Stretch Dresses: This is where sizing up becomes important. Rayon, linen, and cotton poplin dresses with zero stretch require an extra size, especially if you have a fuller bust (D cup or larger). One reviewer with an M-cup bust noted sizing up one full size in a rayon floral dress worked perfectly.
• Bodycon Styles: These hug your curves intentionally, so they should feel snug (but not restrictive). Order your true size based on your largest measurement.

Tops & Blouses: Watch the Bust Measurement

BloomChic tops are where you’ll see the most variation. The bust measurement is critical here:

• Button-Up Shirts: These can run small in the bust area. If you’re busty, definitely size up one size to avoid gaping buttons. The shoulders and arm openings tend to be generous.
• Stretchy Tops: T-shirts, jersey knits, and ribbed fabrics are very forgiving and usually true to size.
• Structured Blazers: Reviewers report these run slightly large in the shoulders but can be tight across the bust. Consider your bust-to-shoulder ratio when ordering.

Pants & Bottoms: The Trickiest Category

This is where BloomChic sizing receives the most mixed reviews. Here’s what you need to know:

• Sizing Tends Smaller: Many customers report ordering 1-2 sizes up in pants compared to their dress size. One 5’3″, 322-lb reviewer notes she wears 22-24 in BloomChic pants but 26 in dresses for extra room.
• Rise Matters: BloomChic offers low, mid, and high-rise options. High-rise styles work better for apple shapes and those with fuller midsections, while mid-rise suits pear and hourglass figures.
• Stretch Factor: Like dresses, stretch content makes all the difference. Jeggings and ponte pants fit true to size, while rigid denim and woven trousers require sizing up.
• Length Consideration: At only one inseam length per style, petite shoppers (under 5’4″) often need hemming, while tall ladies (over 5’9″) may find crops and ankle pants hit at awkward lengths.

BloomChic vs. Torrid vs. Lane Bryant: Size Comparison

How does BloomChic stack up against established plus-size retailers? We analyzed customer cross-shopping data to find out:

Size Conversion Insight: If you wear a Torrid size 2, you’ll likely be a 2X or 3X at BloomChic (depending on the item). Lane Bryant size 18 typically translates to BloomChic 2X. However, these are guidelines—always check individual product measurements.

Real Customer Reviews: What Shoppers Say About Fit

The Sizing Inconsistency Problem (And How to Handle It)

Let’s address the elephant in the room: BloomChic’s sizing isn’t always consistent across different styles. This is actually common with fast-fashion brands that work with multiple factories, but it can be frustrating when you’re trying to build a wardrobe.

Here’s how to protect yourself from sizing disappointment:

• Read Product Reviews Religiously: BloomChic’s product pages include customer photos and detailed fit feedback. Look for reviewers with similar measurements and body types to yours.
• Check the Fabric Content: Anything with less than 5% spandex/elastane should be treated as non-stretch. Rayon, linen, and 100% cotton items almost always require sizing up.
• Use the Product Size Chart: Don’t just rely on the general size guide. Each product page has specific garment measurements—compare these to a similar item you already own that fits well.
• Take Advantage of First-Order Returns: BloomChic offers free returns on your first order, making it risk-free to try multiple sizes.
• Join BloomChic Facebook Groups: There are active communities where shoppers share fit tips, measurements, and style reviews for specific items.

Special Sizing Situations: What to Know

If You’re Between Sizes

When your measurements fall between two sizes, consider these factors: For stretchy fabrics (jersey, ribbed knits, anything with 5%+ spandex), size down for a fitted look. For non-stretch fabrics (woven cotton, linen, structured pieces), always size up. If you have a fuller bust (D cup or larger), prioritize the bust measurement and size accordingly—you can always take in the waist.

If You Have Proportional Differences

Many plus-size women don’t fit neatly into one size across all measurements. If your bust is a 2X but your hips are a 3X, order based on your largest measurement for dresses and one-piece items. For separates, you can mix sizes—this is where BloomChic’s affordable pricing really shines, making it feasible to order multiple sizes.

If You’re Apple-Shaped

Empire waist dresses, A-line silhouettes, and high-waisted bottoms are your best friends at BloomChic. Avoid anything labeled “bodycon” unless it has significant stretch. Size based on your bust and tummy measurements, not your natural waist.

If You’re Pear-Shaped

You’re in luck—BloomChic tends to work well for pear shapes. Order dresses based on your hip measurement, and consider getting the bodice altered if needed (the savings vs. traditional plus-size retailers make alterations affordable).

Final Verdict: Is BloomChic Sizing Worth the Effort?

Here’s the bottom line: BloomChic offers an impressive size range and genuinely stylish options at budget-friendly prices, but their sizing requires more research than established brands like Torrid or Lane Bryant. The inconsistency across styles means you can’t just order “your size” and expect perfect results every time.

However, for plus-size shoppers willing to do a bit of homework—reading reviews, checking garment measurements, and potentially ordering multiple sizes—BloomChic delivers exceptional value. The brand’s focus on fit and their extensive size range (especially those hard-to-find 4X-6X options) makes them worth the extra effort.

Our sizing recommendation: Start with stretchy, forgiving pieces like jersey dresses or ribbed tops in your usual size. Once you understand how BloomChic fits your specific body type, you can confidently branch out into other categories. And always, always check those product-specific measurements before adding to cart.