As fashion trends change every day, the way that these trends manifest be it in online form, print or on social media has also seen a dramatic shift. What better example of this than the rise of Influencer Fashion? Blogging has transformed into a social advertising platform, with a few select fashion savants leading the charge in driving this trend. Instagram however, has taken this to a whole new level and continues to be the undisputed leader of Influencer Fashion. Today, we take a deep dive into the world of Influencer Fashion and how it has quickly become a driving force within the modern fashion landscape.
1. Blogging the Birth of Influencer Fashion
It can be hard to keep up with the ever-changing trends of fashion. The past decade has seen a shift in how fashion is marketed and consumed, with influencers becoming increasingly prominent in the industry. In the past, fashion has been heavily dictated by fashion magazines and runway shows, with the public following in their footsteps and buying what was in vogue. But in recent years, fashion trends have been driven mainly by social media influencers and bloggers who have generated extensive followings.
Nowadays, influencers are able to choose and promote items from popular brands, creating their own aesthetic and setting new trends. They tend to have the most influence on younger generations, shaping how they put their outfits together, from the type of clothes to accessorizing. Freelance styling is no longer exclusive to Hollywood celebrities; influencers are styling themselves online and inspiring their audiences to attempt similar looks. Through their creativity, influencers are able to create styles that fit their individual personalities and interests.
- Social media: Influencers played a major role in the shifting of Fashion.
- Style: Influencers use their creativity to create their own unique styles.
- Audience: Influencers influence the fashion choices of younger generations.
2. A Social Media Revolution
Changing the Way Communities Interact
The rise of social media has changed the way communities interact with each other. No longer limited by physical distance, people can now stay connected to their hometowns, send updates to family miles away, and foster new relationships with people from around the world. Social media has given people the ability to stay informed and share their lives freely.
The capabilities of social media have extended beyond simply connecting. Through creative use of modern technology, people can now help their communities by collaborating on projects that combat poverty, environmental degradation, and social injustice. The ability to broadcast causes and bring about grassroots change has helped millions of people around the world as they rally to fight the causes they care about.
People can now come together for a common cause and connect with each other in a deeper way than they were able to before the advent of social media. With the help of platforms such as Facebook, people can join together to find solutions to problems that simply weren’t possible a few years ago.
- Helps stay informed and share with others
- Broadcast causes and bring about grassroots change
- Fight the causes they care about
- Connect with each other in a deeper way
3. Instagram Takeover, Part I
Make Your Mark: Experiencing a virtual event can feel a bit impersonal, especially when you don’t have a dedicated Instagram account hosting it. However, having one person or group take on the reins of an event’s social media is not only an attainable goal, it can lead to a much deeper connection with audiences.
What It Entails: Instagram Takeovers are an easy way to engage more influencers or host guests at an event. Here’s what you need to make it happen effectively:
- An Aesthetic: Picking a single, cohesive look for the takeover will make the posts all the more singular and successful!
- A Focus: Choose specific topics and themes that will interest your target audience.
- A Platform: Leverage established hashtag campaigns and high-level influencers to get your message seen.
- A Volume: Use multiple visual and written content posts that will draw viewers in.
Your collaborative Instagram takeover could reinforce key topics from your event while also bringing together a vibrant online community. By utilizing the platform you have a potential to really make your mark and create an eye-catching digital takeover.
4. Building the New Frontier of Style
As we enter this new era of fashion, saying goodbye to outdated trends and embracing the modern. We are stepping into a brave new frontier of style, building the basis for a new generation of fashion.
- Step out of the box with unusual colour and fabric combinations.
- Explore the daring possibilities of asymmetric hemlines and outsized shapes.
- Fuse boho designs with unexpected fresh details.
It’s time to express yourself – bad habits include being too safe with your wardrobe. Match unlikely elements together and create an eclectic look that captures the exciting essence of this new time. Whether your style yearns for fun or calls for killer sophistication, let your creativity shine free and be a part of the fashion revolution.
The rise of influencer fashion continues to redefine traditional aspects of the fashion industry, from merchandising to marketing. Through creative inspiration and meaningful engagement with their followers, influencers are reshaping beauty ideals and limiting the boundaries of fast fashion. As influencer-driven platforms and technologies continue to evolve, the industry can only expect to see an even more potent rise of influencer fashion in the coming years.
